Donato Vimini
Export Manager

The strategy will focus in detail on the market analysis and in particular on the following factors:

Market size, trend and growth;
Geographical , product, customer segmentation;
Analysis of business models, profitability and distribution structure of the market;
Key success factors of the market.

In particular, I will answer the following questions: what are the company's performances and what could be the possible evolutions of the reference market?
What elements constitute the estimate of the size of the potential target market? And again: how does the competitor analysis process take place and how is the customer analysis carried out?
In this case it will be crucial to map the consumer's purchasing process (the customer journey) to determine sales strategies. For example, new marketing strategies have brought products and services to market that respond to needs that the consumer didn't even think to have.